My initial interest in the report was simply pricked by my own cancer experience and these reports now being on my radar.
But the buzz on social media about this report being different peaked my charity Comms interest.
I genuinely loved reading it. It was a masterclass in storytelling - the story of a year in the life of Clic Sargent
Yes, tell me what’s gone well, that helps me to know you. But the honesty to tell me what’s not gone well makes me like and trust you even more.
And for a report to influence me to know you, to like you and to trust you is the nirvana of any piece of #CharityComms
Read the report for yourself here and let me (and Clic Sargent!) know what you think.
Also on my “go and take a look” list this weekend is coverage from the @ifc_netherlands
If you do nothing else, watch again the closing plenary session - another masterclass in storytelling and the power of a good story - I’ve got a serious case of #fomo