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the management knowledge, skill & confidence training & coaching programme for charity,
not-profit, social enterprise, and profit-for-good professionals, built on wellbeing foundations

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Claire Warner,

Whether you're a manager and have been for years; you're new to line management; or you are looking for a promotion into a line management role; Motivate is the management skill & confidence group training & coaching programme for you

Simon Sinek famously said "most things break in the middle".  And in the "for good" sector, we have relied on our middle managers for years - and that was before the pandemic took hold.

With the additional challenges of remote working, changing work and delivery, colleague uncertainty and sector uncertainty, we need our managers to be skilled motivators, mentors, translators, prioritisers, and in many cases, also operational deliverers too. 


The fact that only 21% of charity sector line managers have ever received any formal management training makes this an even tougher mountain to climb.

Motivate has been created specifically to give these managers the knowledge, skill and confidence they need to face this new future and flourish in it.

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Managing others can be the most challenging of roles.  Far too often, we allow or expect people to do so without equipping them with the skills, knowledge and tools to manage and motivate others well. 


As with so many things, it's all fine when things are going well, but it's when problems arise, or challenges appear, that the lack of skill and tools becomes apparent.  And, issues that could be dealt with positively, quickly and effectively, get left to fester and to worsen. 


I can't think of any instances where the best course of action for an issue is to leave it and hope it will go away.  

Colleagues who think and work differently to us; colleagues whose standards and behaviours don't match ours; colleagues who seem secretive and who don't share - these can all be challenging situations to deal with and ones that we instinctively shy away from.  Not so for those who have been through Motivate

Motivate is a 3-month training programme (followed by ongoing access to monthly coaching calls) created specifically to meet the needs of 3rd sector, social enterprise, profit-for good and education, health & social care line managers looking to grow their management knowledge, skill and confidence

Part One: the 13 training modules


What makes a manager a manager?


The 13 ingredients of great managing 


Individuals & their characteristics - based on Myers Briggs


What makes a successful team?


Team roles and relationships


Motivation and motivating


Coaching and Mentoring


Team Wellbeing


Dealing with difficult people


Holding challenging conversations


Managing performance


Influence and influencing


Managing behaviours not skills

Part Two: the coaching calls

After completing the structured training modules, you then get ongoing access (for as long as you want to attend) to monthly  group coaching calls to help to support, trouble-shoot, role-play, rehearse, gain confidence and embed the learning from the 13 modules, and more.

There are no set topics for these calls, they are participant-led with their questions and scenarios 

what pilot programme 'motivators' say


Claire has a unique management style which I loved and admired when she was my boss.


I loved it even more when I joined Motivate and she taught me how to do and be the same as a boss for my team. Motivate taught me how to know and understand my team and what motivates each of them - when team were ok and when they weren't,  when they needed pushing, when they needed distracting and when they needed to step back. understands what motivates people, and  how to use that to get the very best from them.


I'd never had any management training My managing was based on good examples of management I'd experienced. I was confident in building relationships with my colleagues but in holding difficult conversations or about dealing with underperformance.

Motivate equipped me with skills, tools and confidence to deal with these and much more.  It has made me a much better and much more effective manager and I'd highly recommend it to anyone wanting to  increase their confidence or skills


Our Managers had requested some management support.  They were struggling to help their colleagues during increasing uncertainty and having suddenly and without notice had to all work remotely.

Claire's shortened version of the Motivate programme
was clear, easy to follow, pitched right for all levels of managers taking part, and covered all of the elements we had requested and more. We would highly recommend Motivate.  The quality of the learning is excellent and Claire is an engaging trainer


Next programme starts June 2022

sign-up options

Sign up to the June 2022 waiting list and as well as the below you will get an extra waiting list bonus!

13 weeks of weekly live 90-minute group training module sessions

 Lifetime access to the Monthly live coaching calls

 Accompanying workbook for each module for you to use, complete, revisit and keep

 Lifetime access to the Motivate online peer support group

 Lifetime access to the training module video recordings

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Motivate: Me

The option for you if you're signing up yourself or you're enrolling just one person from your team or organisation


(£100 per month for 6 months)

Motivate: Team

The option for you if you're signing up three or more people from your team or organisation

£450 per person

Motivate: Organisation

The option for you if you're looking to make lasting and transformational change by increasing knowledge, skill and confidence of ALL of your  organisation's managers

£3,000 / £4,000 / £5,000 (see terms)

If you/d like us to quote for delivery of your own in-house version of Motivate, please send us an email here

Join the waitlist today

about claire

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Claire Warner is an award-winning workplace wellbeing specialist, a Roffey Park Institute-trained Management Coach, and is widely regarded as one of the for-good sector's leading wellbeing champions.  


In a successful 19-year career as a fundraising leader, Claire raised  more than £50 million for capital, project and revenue activities.  She also managed and mentored more than 100 fundraising and comms professionals and supported many of them into managerial and leadership roles themselves.


In 2016, Claire was diagnosed with breast cancer and gave up work for 10-months while she underwent surgery and treatment and never went back to Fundraising.


Claire Warner Wellbeing was created when her own experience of serious unwellbeing provided Claire with a new focus and purpose.


What is the programme time commitment?

For the first 13 weeks, there is a weekly 90-minute live call.  We hold the calls live as we know that when people are given a date and a time, they stick with the programme better than if the course is purely self-led.  There is a workbook that accompanies each call and we estimate a further 30 - 60 minutes spend on each of these will help focus on the specifics of your situation.  All of the calls are recorded so that you can go back and watch again and incase there are some weeks you can't attend live.

After the structured first 13 weeks, you then gain lifetime access to the monthly live coaching calls where Motivate participants past and present can come and share their own specific challenges and ask questions, and where we rehearse, share and grow confidence.  These will last between 90minutes and 2 hours depending on the number of questions asked

When do the calls take place?

The calls take place at 10am (GMT) on Wednesday mornings.  There is an orientation call on 19th January and then the course starts on 26th January.  All of the training module calls are recorded and participants have lifetime access to those recordings

When does the programme start?

We run Motivate twice a year.  This next programme starts at the end of January 2022

How long does the programme last?

The formal structure of the programme lasts 3-months - 13 weeks of the training modules.  But then (this is new, in response to demand) instead of a further 3-months of fortnightly coaching calls, you get *lifetime access to the monthly live coaching calls as well as to the alumni online peer support community and to the module session video recordings.

How do I pay?

You can either pay by card or on invoice.  Payments are structured differently for Individuals who are enrolling themselves in the programme and they can choose to pay over 6 or 12 months (or in full)

There are also different payment structures for organisations booking places for 3 or more colleagues; and for organisations wanting to book places for ALL of their Managers and aspiring Managers

What level is the Motivate programme?

We are in the process of applying for CPD accreditation for Motivate and will update this section when that has been achieved. 

We've also done lots of research and comparison as part of creating Motivate and believe to be equivalent in content and career stage as somewhere between a Certificate and Diploma Level 5 and 6.

We may, at some point in the future, seek ILM association for the programme.

Can you run a version of Motivate as an in-house programme for us?

If you want all of your organisation's Managers to access the programme (and there are MANY advantages of doing so) we do have an organisation option our open programme sign up (see here) 


But, yes, we can also run an in-house version just for you and your colleagues.  Contact us here for more information

Does the programme include any 1:1 management coaching?

Motivate is a group training and coaching programme and has been deliberately designed as such so that participants learn from each others' experience as well as from the prepared programme content.  During the coaching calls, individuals are coached by Claire and their specific questions are discussed but there is no 1:1 provision in the programme.  Motivate participants can book 1:1 coaching with Claire separately at a discounted rate.

You (and anyone / any organisation) can engage Claire for 1:1 management coaching for anyone outside of the Motivate programme too.

How would you describe the learning style of Motivate?

We try to work along the lines of the 70 / 20 / 10 learning model and structure our programmes so that they cater for a number of different preferred learning styles and different peaks and troughs in workload of the participants.  

We start with the knowledge and the skills learning on the modules section: and then move onto the development and confidence growth in the coaching section; the workbooks are provided to help bring the content right back to you and your current situation and where you need to focus; and the peer support allows for further growth and confidence building

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I'd like to know more

for more information email us at or use this link to book a call and we can have a chat